Retail
Marketing
and
Advertising
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public course dates
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Brookfield's
Motivational Factors for Adult Learning:
Participation in learning is Voluntary
Self-worth is recognisedFacilitation is Collaborative
Needs to be dynamic with much Activity
Should cause a spirit of Critical Reflection
The objective is self-directed and empowered people
"Give a man a fish and you feed him for a day. Teach him to fish and you feed him for life"
Types of Advertising
Advertising Strategy
Which Type of Advertising?
Advertising Statistics
Putting Together an Ad Campaign
Other Promotions
Customer Loyalty
Learning Objective:
To learn the most effective form of advertising for your business, how to get the most from your advertising dollar, how to put together an ad campaign and a customer loyalty programme.
Target Audience:
Staff members, Managers and owners who are responsible for marketing and advertising. Can be structured to fit a specific need.
Content:
Advertising strategy, types of advertising, how to send your message through advertising, determining the best form of advertising, statistical data on advertising results, how to put an advertising campaign together, other promotional ideas, and customer loyalty programmes.
Length: One full day
Format: Workgroup interactive
Maximum number Participants/facilitator: 15
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1993-2004 Staff Training Associates Ltd
(Except where otherwise indicated)
Revised and updated 2004
Page updated 1st August 2004