Retail
Selling
Stage One
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Brookfield's
Motivational Factors for Adult Learning:
Participation in learning is Voluntary
Self-worth is recognisedFacilitation is Collaborative
Needs to be dynamic with much Activity
Should cause a spirit of Critical Reflection
The objective is self-directed and empowered people
"Give a man a fish and you feed him for a day. Teach him to fish and you feed him for life"
Five Steps of Retail Selling
Defining Products and Services
Understanding Buying Motives
Setting Sales Objectives
Self Motivation
Courtesy, Voice Techniques
Personal Presentation
Learning Objective:
Learn and practice the sales skills needed to be a true retail professional. Learn how to produce positive results through the five key steps to every sale. Develop skills that will enable you to
sell and communicate more successfully.
Target Audience:
Staff members, Managers and owners who need to have the skills to sell at a professional level. Can be structured to fit a specific need.
Content:
The basic rules of selling: How to get attention, interest, conviction, desire and how to close a sale. How to get ready to sell by defining the product/service benefits. Understanding why customers buy from you. How to set sales objectives. Learn how your attitude affects sales and how to stay motivated. Courtesy, voice techniques and personal presentation.
Length: Half-day
Format: Workgroup interactive
Maximum number Participants/facilitator: 15
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Revised and updated 2004
Page updated 1st August 2004