Building
Displays
That Sell
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Brookfield's
Motivational Factors for Adult Learning:
Participation in learning is Voluntary
Self-worth is recognisedFacilitation is Collaborative
Needs to be dynamic with much Activity
Should cause a spirit of Critical Reflection
The objective is self-directed and empowered people
"Give a man a fish and you feed him for a day. Teach him to fish and you feed him for life"
Types of Displays
Planning & Preparation
Budgeting
How to Construct a Display
Backdrops, Rises and Props
Themes
Practical Exercise
Learning Objective:
Learn to build displays that send a message to your customers, the importance of planning, preparation and budgeting, how to use themes properly, and to construct backdrops, risers and props.
Target Audience:
Staff members, Managers and owners who are responsible for window and in-store displays. Can be structured to fit a specific need.
Content:
Know your target market, the message you wish to send, planning, budgeting for and preparation of displays, construction of backdrops, risers and props, drawing a display plan.
A practical exercise consisting of building a display using your merchandise
Length: Half-day
Format: Workgroup interactive
Maximum number Participants/facilitator: 15
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(Except where otherwise indicated)
Revised and updated 2004
Page updated 1st August 2004