The ABC's of

Business

Writing

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Brookfield's
Motivational Factors for Adult Learning:

Participation in learning is Voluntary

Self-worth is recognised

Facilitation is Collaborative

Needs to be dynamic with much Activity

Should cause a spirit of Critical Reflection

The objective is self-directed and empowered people


"Give a man a fish and you feed him for a day. Teach him to fish and you feed him for life"


 

 


Ever judged a book by its cover?

What we write is seen as a reflection of who we are, and the organisation we represent.

What image does your organisation project?
 Are you concerned about the quality of your business communications? 

Learning Objective:
By the end of the workshop, participants will understand:
The importance of targeting the Audience appropriately
The Basic principles of good writing
How to Communicate more effectively in writing


Target Audience:
Anyone who communicates in writing... In other words, everyone!
For everyone who needs to write letters (and emails), communicate effectively and look professional

Content:
Who is my audience?
What is my key message?
How should I 'say what I mean', so I 'mean what I say'?
What is the appropriate structure?
Planning/mindmapping, drafting and writing – the 80/20 rule.
Have I covered everything?
How to eliminate the ‘fog’.
Edit and proofread for excellence and results.

Length: One full day.

Format: Workgroup interactive
Optimum number Participants/facilitator: 18


© 1993-2004 Staff Training Associates Ltd
(Except where otherwise indicated)
Revised and updated 2004

Page updated 1st August 2004

 


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